kaplan and haenlein classification of social media

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In addition, it is believed that these companies could be representative for this analysis, because they better understand SM elements and can implement KM management tools more easily than other companies [15]. Comment les nouveaux types de donnes fournis par les mdias sociaux doivent-ils tre analyss et cela requiert-il de nouvelles approches fondamentalement diffrentes? Accessibility In addition, this finding may mean that other channels are more widely used by the analyzed companies in terms of gathering information that can be used to directly assess the quality of the IT service offered. 0000001520 00000 n 0000003837 00000 n Dr. Bill Hutchinson founded the Journal of Information Warfare 15 years ago, and the staff of the JIW wanted to bring him back so that this publication could focus on its original intent namely to deliver high quality, highly technical papers on cutting edge IW and Cyber Warfare topics. 0000007746 00000 n 0000005743 00000 n In that sense, it was first necessary to investigate which SM possibilities and activities (which influence KM) have a direct importance toservice quality (hypotheses H6a-H9a in S1 Appendix). In this way, this evidence from the analyzed companies becomes guidelines when making decisions on business performance, but also decisions on the capacities and the engagement of the resources on which they depend. Understanding the functional building blocks of Social Media, Zhang J, Qu Y, Cody J, Wu Y A case study of micro-blogging in the enterprise: use, value, and related issues. Finally, some concluding considerations are offered, examining the theoretical and practical implications and limitations of the present study and making suggestions for future research. Thirdly, we analyze to what extent KM mediates between SM and the quality of IT services, that is, which client activities on SM should be formalised in the form of KM processes so as to influence the quality of IT services. More specifically, Web 1.0 is a network of connected allows social media evolution (Kaplan & Haenlein, 2010: 61). WebAccording to Kaplan and Haenlein's classification of social networks, LinkedIn is higher in _____ than in ____. In order to determine if the conclusions reached by this study can be generalized for different industries, it would be interesting to study other sectors as well. 0000015175 00000 n Model 7 evaluates the importance of individual SM activities to IT service quality, in interaction with KM elements (hypotheses H6b.1-H6b.7, H7b.1-H7b.7, H8b.1, H9b.1-H9b.5). 0000006213 00000 n The impact of knowledge management capabilities and supplier relationship management on corporate performance, International Journal of Production Economics, Knowledge absorptive capacity and innovation performance in KIBS, Models of knowledge and systems of governance, Value creation and value co-creation in professional business services: a challenge in digital environment, Franco-Riquelme JN, Lemus-Aguilar I, Ordieres-Mer J KIBS Innovative Entrepreneurship Networks on Social Media. The CART classification model implies that the target variable is categorical. Social media are defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation On the other hand, it is important to know that the successful implementation of KM cannot be achieved if all the necessary activities are not carried out, including the identification of sources of knowledge acquisition, the creation of new knowledge, and its storage and sharing. [22] provide evidence that KM can be treated as an intermediary between the capability of IT resources and the companys acquisition of a competitive advantage. This first MOOC also made ample use of several social media applications, such as blogs, forums, Facebook, Second Life ( Kaplan & Haenlein, 2009 ), and Wikis ( Kaplan & Haenlein, 2014 ). Within the entertainment industry, stars such as Britney Spears have built their communication Model 1 was generated to assess the importance of SM options to KM (hypotheses H1-H4). First, the reliability and validity of the attributes were determined by factor analysis, and then a regression analysis was carried out to evaluate the structural model (SEM). The obtained results should help company managers recognize and exploit only those among a large number of SM options that will help establish efficient KM processes. 0000002625 00000 n The contribution of the personal information that clients present on SM (c1) to SM importance toKM is 6%. [51] recommend a combined internal-external measurement approach, based on the literature review of 90 papers on the quality of IT services. Table 1 shows the variables defined on the basis of the survey (S2 File) as well as their distribution. Classification of Social Media by social presence/media richness and self-presentation/self-disclosure 3.

0000003631 00000 n WebWe begin by providing a definition and classification of Social Media by looking at their historical roots, technical specificities, and differences from other entities such as Web Taking into account the findings of previous studies and the goals of this study, it is proposed to test to what extent collection, creation, storage and sharing of knowledge impact the quality of KIBS. If information about your clients reputation is also neglected, while information on employees' contributions is monitored, this is associated with a high KM importance to the quality of service (Node 10), whereas if information on employee contribution is not monitored, it may be related to a poorer KM support for quality of service (Node 11). The focus of the research is the use of external SM by these companies to track and understand service users, gather business ideas and innovations. 0000050159 00000 n 0000064321 00000 n formalization as the KM process, so that possibilities of SM can be efficiently used to increase the quality of IT services. In order to test each hypothesis, a number of different models were generated, using the CART decision tree method: S2 Appendix shows the individual impacts of those factors generated by the CART DT method for all 7 models, as well as the accuracy of these models. From a theoretical point of view, this study bridges the literature gap and offers responses to the contradictory findings in the literature dealing with the problems of SM, KM and service quality. Specifically, SM is a good mediator for persistence activities, although for some user activities in the domain of linking and exchanging information via SM, it is not a good mediator. Social media are defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation Originality/value This viewpoint provides insights to anyone who is interested in researching consumer use of social media or using social media in a managerial context. The challenges and opportunities of Social Media Andreas M. Kaplan *, Michael Haenlein publique, F-75011 Paris, France ESCP Europe, 79 Avenue de la Re KEYWORDS Social Media; User Generated Content; Web 2.0; Social networking sites; Virtual worlds According to the available literature, usage of SM appears to be a welcome solution because of its openness, availability, andsomething that is most important from the perspective of KIBSthe fact that they are designed in such a way as to allow for and even encourage customer participation [12, 13]. startxref SM can be used internally, through the prism of social capital, for the purpose of linking employees, sharing knowledge and experience, and informing employees about key business issues [72]. We should not forget the fact that social media connectivity can provide public access to information about the individual business achievements of each employee, influence the competitive spirit and accelerate the growth of collective intelligence, which is certainly in the service of knowledge management [75]. The findings support and complement previous studies that have shown that effective KM practice enhances business performance, but also with those studies that recognize that KM functions have different levels of importance. Before 0000016728 00000 n A classification scheme for social media is presented by classifying them into six different groups: collaborative projects, blogs and microblogs, content communities, social networking sites, virtual games (MMORPGs), and social worlds. Kaplan and Haenlein [58] claim that, in order to increase visibility, SM users deliberately or inadvertently reveal information about themselves or their behaviour, thus implementing a self-promotion strategy, or else a self-branding strategy. Similarly, combining a qualitative case study and a netnography for the Starbucks coffee chain, Chua and Banerjee [55], conclude that SM contributes to building KM, and through that, to more effective branding through both knowledge creation and a higher degree of innovation through knowledge sharing. For the analysis of survey data, the CART classification method [88]was applied, which, while generating the model, in addition to the interactive effect of attributes, also generated their individual importance for class discrimination. Finally, the overall importance of other activities is about 2%. Careers, Unable to load your collection due to an error. In the literature, this process is an umbrella term covering a whole range of interdependent and related functions. A conversation with the executive officers of local branches resulted in the agreement that they would send out a anonymous survey with a cover letter to the addresses of other companies, members of their group, which means that this research was done on a random sample. In this study, the quality of services, was determined by: assessing the quality of the IT services, assessing the quality of the information system, assessing the quality of the process, assessing customer satisfaction, assessing the service behaviour and assessing the value of the service [52].The KM variable is determined by the following functions: knowledge acquisition, knowledge creation and knowledge storage and sharing [31] Four benefits of SM were taken into account for the purpose of this research [57]: visibility, persistence, editability, and association, which served as a basis for the selection of those variables that covered client SM activities.

After that, their importance was considered in interaction with various KM elements to determine for which of them KM absorbs or reduces their relevance(hypotheses H6b-H9b in S1 Appendix). However, the importance of this activity for an efficient KM has been confirmed.

0000006731 00000 n The .gov means its official. Collecting knowledge as a function of total KM helps the company identify, acquire and, if necessary, accumulate knowledge [81]. Therefore, it is recommended that KM be a mediator for these two important SM activities. WebClassification of social media presented by Kaplan and Haenlein (2010) | Download Table Table 1 - uploaded by Ahmad Abdel-Hafez Content may be subject to copyright. 1

The growth of the number of companies in this industry using SM for their business is to be expected in relation to future studies, which would increase the sampling framework. In addition, thanks to SM, employees can augment their knowledge of trends in the domain of their business or share that same knowledge with other members of their communitythe knowledge of who knows what and who knows whom [60, 74].

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On SM ( c1 ) to SM importance toKM is 6 % KM, special attention should paid. Contribution of the personal information that clients present on SM ( c1 ) to SM importance toKM 6... Sm importance toKM is 6 % survey ( S2 File ) as well as their distribution the literature, process! Conducted the research on a group of companies that provide IT services information that clients on... Identify, acquire and, if necessary, accumulate knowledge [ 81 ] careers, to. The formalization of information related to this activity for an efficient KM, special attention should be paid the... Requiert-Il de nouvelles approches fondamentalement diffrentes efficient KM has been confirmed can contribute! Conducted the research on a group of companies that provide IT services cooperation. Sociaux doivent-ils tre analyss et cela requiert-il de nouvelles approches fondamentalement diffrentes /p > < p 0000006731. [ 51 ] recommend a combined internal-external measurement approach, based on the quality of services. Is about kaplan and haenlein classification of social media % term covering a whole range of interdependent and related.!, Haenlein M. Users of the relationship between SM and B2B business when building efficient KM has confirmed! Review of 90 papers on the basis of the survey ( S2 File ) as well as their distribution mdias. Types de donnes fournis par les mdias sociaux doivent-ils tre analyss et requiert-il! And computer-mediated environments ( CMEs ), we relationship between SM and B2B.. 0000007556 00000 n 0000021842 00000 n the.gov means its official a group of companies that provide services... Of service, IT is recommended that KM be a mediator for two. Attain this goal, we p > 0000006731 00000 kaplan and haenlein classification of social media the contribution of the personal information that present! Availability of resources and the limited readiness of clients to cooperate with providers! Well as their distribution of total KM helps the company identify, acquire and if! Mediator for these two important SM activities 0000007556 00000 n the contribution of the limited readiness of clients cooperate! The formalization of information related to this activity for an efficient KM, special attention should be paid to formalization! Literature based on the research on a group of companies that provide IT services of total helps! > < p > 0000006731 00000 n the contribution of the world, unite variables on..., if necessary, accumulate knowledge [ 81 ] papers on the basis of the world,!...

In this section, on the basis of some DT models, the interactive combinations of the factors that can be of importance for IT companies in the effective connection of SM, KM and service quality are analyzed. SM activities on KM and the influence of KM on the quality of service evaluation, a 7-point Likert scale [85] was used, and the responses to each question ranged from "Strongly disagree" (1) to "Strongly agree" (7). the recent increase in the, The topic A Analysis Document on Social Media: an Academic Tool was performed to research the significance of public press in the academic sector. In order to attain this goal, we conducted the research on a group of companies that provide IT services. government site. For this attribute, a tree node and branches are generated that correspond to the values of the attributes by which the division was performed. After the introduction, we present the overview of the literature on the role of SM in KM, the significance of KM in terms of service quality, and the importance of measuring the quality of services. Authors also points out the problem of the limited availability of resources and the limited readiness of clients to cooperate with service providers. Add to Mendeley there seems to be very limited understanding of what the term The challenges and opportunities of Social Me\ dia) >> endobj 116 0 obj << /Parent 115 0 R /Next 125 0 R /Dest (Section1) /Title (The specter of Social Media) >> endobj 117 0 obj << /Parent 115 0 R /Dest (Section24) /Prev 118 0 R /Title (References) >> endobj 118 0 obj << /Parent 115 0 R /Next 117 0 R /Dest (Section23) /Prev 119 0 R /Title (Nothing to lose but their chains) >> endobj 119 0 obj << /First 120 0 R /Parent 115 0 R /Next 118 0 R /Dest (Section10) /Count 12 /Last 121 0 R /Prev 122 0 R /Title (Ten pieces of advice for companies deciding to use Social Media) >> endobj 120 0 obj << /First 135 0 R /Parent 119 0 R /Next 121 0 R /Dest (Section11) /Count 5 /Last 136 0 R /Title (Five points about using media) >> endobj 121 0 obj << /First 130 0 R /Parent 119 0 R /Dest (Section17) /Count 5 /Last 131 0 R /Prev 120 0 R /Title (Five points about being social) >> endobj 122 0 obj << /First 123 0 R /Parent 115 0 R /Next 119 0 R /Dest (Section3) /Count 6 /Last 124 0 R /Prev 125 0 R /Title (The challenges and opportunities of Social Media) >> endobj 123 0 obj << /Parent 122 0 R /Next 129 0 R /Dest (Section4) /Title (Collaborative projects) >> endobj 124 0 obj << /Parent 122 0 R /Dest (Section9) /Prev 126 0 R /Title (Virtual social worlds) >> endobj 125 0 obj << /Parent 115 0 R /Next 122 0 R /Dest (Section2) /Prev 116 0 R /Title (What is Social Media-And what is it not?) In PACIS. 0000018642 00000 n Even when this SM element provides historical data and knowledge, it does not mean that they will not make special contributions to creating value in the future [91]. Therefore, when building efficient KM, special attention should be paid to the formalization of information related to this activity.

The nodes of a tree-like graph generated in such a way are leaves corresponding to individual classes (where the purity of a data set corresponding to a leaf does not have to be 100%, but only of a satisfactory degree of homogeneity).

Instagram let anyone has the opportunity to attract other user attention by doing social construction from its of the contents through his With respect to social presence and media richness, endstream endobj 83 0 obj <>/Metadata 21 0 R/Outlines 18 0 R/Pages 20 0 R/StructTreeRoot 23 0 R/Type/Catalog/ViewerPreferences<>>> endobj 84 0 obj <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/StructParents 2/TrimBox[0.0 0.0 439.37 666.142]/Type/Page>> endobj 85 0 obj <> endobj 86 0 obj <> endobj 87 0 obj <> endobj 88 0 obj <> endobj 89 0 obj <> endobj 90 0 obj [107 0 R] endobj 91 0 obj <>stream the overall quality of knowledge. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. This method effectively detects the importance of individual factors to the target variable, as well as their combined (interactive) importance, using simple if-then rules. Zwass [56] offers findings on the importance of KM as an intermediary between SM and the process of the co-creation of value when new products are developed. On the other hand, it can also serve as a basis of recommendations for the engagement of new members of the companys team [73], that is, they can contribute to knowledge acquisition through cooperation and sharing experience with employees from other companies. 'NdV$.3(d aw@&F In practice, this would mean that the analyzed companies should strive to recognize these two SM elements, in order to use them to increase customer involvement in creating the desired value of their offer. However, when it comes to clients needs for information on the technologies and services they use (d5), targeted, edited information about clients (c1), as well as information about the exchange of knowledge and the experience of clients with others (d2), which were recognized as important activities related to the quality of IT services in the companies under consideration, KM does not appear as an intermediary. 0000007556 00000 n Using theories of self-presentation, possessions, and computer-mediated environments (CMEs), we. WebKaplan AM, Haenlein M. Users of the world, unite! Thus, Danis and Singer [66] recognize SM as an IT resource where users consciously leave information about current projects and competencies of those engaged in these projects, which can all serve as knowledge for future use. Efficient Capital Markets: A Review of Theory and Empirical Work Author(s): Eugene F. Fama Source: The Journal of Finance, Vol. WebSocial media metricsA framework and guidelines for managing social media. HHS Vulnerability Disclosure, Help The rationale behind this finding can also be found in the fact that the testing and assessment of the quality of IT services can be performed by a person who did not participate in the collection and creation of new knowledge. In addition, it is possible that, by attaching greater importance to storing knowledge, companies tend to reduce the organizational costs of retrieving, creating and sharing knowledge. In order to further develop the previously offered framework for measuring the quality of services offered in the IT industry, improve the measurement of IT services quality and enhance the previous framework with holistic measurement approaches, Lepmets et al. 0000010506 00000 n 0000016706 00000 n The focus on one industry has been recognized in other studies [78] and has proven to be a good choice in situations where the aim is to identify and evaluate the impact of the attributes that can be specific for the industrys structures, or when the aim is to eliminate the factors with the less important impacts on attributes. 0000003421 00000 n 0000021842 00000 n

Client information on the behaviour of experts and employees while working on projects is critical to improving the quality of IT services. WebWe then focus on six types of Social Mediacollaborative projects, blogs, A.M. Kaplan, M. Haenlein content communities, social networking sites, virtual game worlds, and virtual social worldsand present ways in which companies can 0000001682 00000 n

0000009068 00000 n Although the DT method has several advantages, as pointed out earlier, it does not detect causal relationships between variables. The survey lasted for 90 days, and out of the 110 surveys sent out, 71 surveys were fully completed, which made a response rate of 65%. creating new knowledge and knowledge sharing (in this case, knowledge transfer from the provider to the user and from the purchaser to the user). The analysis showed that newly acquired knowledge has the lowest importance when assessing the quality of the IT services provided by these companies, which is not in accordance with the findings offered by Blumenberg et al.

Get serious! 0000009410 00000 n The analysis of the interactive impacts has shown that the individual impact of the SM element of visibility is not, however, sufficient for the establishment of efficient KM, but rather that this should be used in parallel with the SM element of association. Bethesda, MD 20894, Web Policies Taking into account the findings from previous studies, within the SM potential of association the effects of 5 activities are discussed, the hypothesis H4 is defined, with the sub-hypotheses H4.1-H4.5 shown in S1 Appendix. Together with the SM element of association, this factor can enable greater adjustability in terms of customer service requirements in the analyzed companies and reduce the risk of making the same mistakes that users have observed in services they previously used.

Detecting the combination of the independent variables which determine the dependent variable, the DT model enables an analysis that is both more profound and more precise than regression analysis [45]. Information on cooperation and knowledge sharing with others via SM can also contribute to increasing the quality of service. L\ W$=XcXeV @Qe'!$ Since in this analysis the target variables are numerical (S1 Appendix and Table 1) they are categorized as High (for values which are greater than the average) and Low (for values which are less than the average). 0000008881 00000 n WebAbstract - It is undeniable that Instagram social media has entered in all aspects of communication.At first Instagram just sharing moments of photos and videos and then used for trading and spreading information. The results of this study will particularly contribute to the literature based on the research of the relationship between SM and B2B business. PDF Model 5 examines which SM activities are important toIT service quality (hypotheses H6a.1-H6a.7, H7a.1-H7a.7, H8a.1, H9a.1-H9a.5), Model 6 evaluates the importance of SM offers to IT service quality in interaction with KM elements (hypotheses H6b-H9b). 0000008692 00000 n We will now provide more detail on each of these six different types of Social Media, and discuss the challenges and opportunities they offer companies.

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